Campaign report

Measuring, analyzing, and optimizing the effectiveness of communication campaigns.

The Communication Campaign Report by CommSights helps businesses evaluate the overall effectiveness of media communications across press and mass media channels.

The report not only focuses on the volume of coverage but also analyzes key factors such as media coverage level, spread rate (paid/earned), message tone, and the viral impact of outstanding activities.

From there, businesses can clearly identify the actual success level of the campaign compared to its initial objectives.

Through closely monitoring the performance of news delivery and audience reactions, CommSights helps brands answer key questions in media evaluation, such as:

• Has the campaign achieved the expected level of coverage and audience engagement?

• Which messages and activities resonated most strongly with the public?

• How did the campaign’s reach and impact on the audience manifest?

• What factors created distinct effectiveness compared to competitors or previous phases?

The Campaign Report provides a comprehensive and in-depth picture of campaign performance.

Businesses not only understand what the campaign achieved, but also why it was effective, while gaining strategic direction to optimize future communication activities.