Content Breakdown

Demographic & trend

Understanding the target audience and industry trends is the foundation for building a more precise and effective communication strategy.

Demographic Breakdown:

• Audience Analysis: Identify target groups clearly to tailor messaging appropriately.

• Reader Behaviors: Analyze how users interact across digital platforms.

• Trending Website: Track traffic volume, view duration, and channel performance.

• Website Topic: Identify key content areas of each publication that align with communication goals.

• Web Traffic Analysis: Assess potential websites to optimize media campaign performance.

Industry trendline: Monitor investment shifts and communication trends over time, enabling businesses to seize opportunities and shape future strategic directions.

Media tactics

Media tactics are designed to optimize reach and create meaningful influence among audiences. Each tactic is crafted to strengthen credibility, capture attention, and reinforce brand image across media channels.

• Gaining Trust: Leverage KOLs/KOCs, experts, and statistical data to build brand credibility.

• Awareness: Expand visibility through impactful headlines, opening messages, and directional content.

• Attraction: Optimize visuals, videos, golden posting hours, and media channels to attract audience attention.

• Brand Info & Content: Integrate brand information, key messages, and product values seamlessly within the content.

• Other Tactics: Analyze additional supporting methods to complete the overall communication strategy.

Overall, these tactics help businesses define their brand positioning more clearly, deliver messages more effectively, and maximize the impact of each communication campaign.