Data-informed influencer research and selection.
Influencer Screening helps brands identify the most suitable influencers before any collaboration begins.
CommSights examines how influencers appear in public conversations — across media coverage, social platforms, and online discussions — and translates these signals into a structured screening report.
The result is a clearer view of influencer presence, public perception, and strategic alignment within the broader communication landscape.
Influencer & KOL visibility across media and social platforms
Public sentiment and overall conversation tone
Recurring topics, narratives, and audience perception
Potential sensitivity or risk patterns reflected in past discussions
Relevance to your brand, category, and campaign context
Each screening delivers a structured, decision-ready report, including:
Influencer overview
Profile summary, platform presence, and a snapshot of public visibility
Conversation & sentiment insights
How the influencer is discussed publicly, including key positive and negative signals
Topic & keyword mapping
Core themes and narratives most commonly associated with the influencer
Risk & sensitivity indicators
Early signals of potential controversy, backlash, or contextual misalignment
Comparative shortlisting
Side-by-side comparison to support prioritization and final selection
Clear recommendations
Guidance on who to prioritize, who to approach with caution, and why
Reports are delivered in a clear, shareable format, designed for internal alignment and collaboration with external partners.
Need a clear view of public perception based on real conversations
Prefer structured insights over surface-level profile reviews
Aim to reduce reputational or contextual risks early in the planning stage
Work with multiple stakeholders or external agencies and require aligned decision-making
