When data from Press and Social Media converge – businesses gain a holistic view of communications.
The Integrated Report delivers a 360° media landscape, connecting and analyzing data from the two most critical sources in modern communications: Press and Social Media.
Mainstream outlets and social media ecosystem:
From mainstream press and television to social media, blogs, and forums, our system continuously monitors and analyzes trends, key topics, and discussions or articles related to the brand.
Instead of evaluating each channel separately, the report highlights how these two platforms interact, amplify, and influence one another, helping businesses understand the full journey of information dissemination — from the campaign’s origin to its final impact on the public.
With the ability to deeply analyze correlations between press content, social media trends, and consumer reactions, CommSights helps brands answer key questions such as:
Where did the communication narrative begin, and how has it evolved?
Through which channels and platforms is the content most effectively amplified?
What is the level of impact (paid/earned) for each activity?
What are the key factors driving the strongest viral effect?
By combining both quantitative and qualitative data, the Integrated Report not only reveals “how much a campaign is being talked about” but also helps businesses understand “why the public cares.”
This is particularly valuable for evaluating the overall effectiveness of communication campaigns, managing crises, or measuring long-term brand value.
As a result, communication managers and PR agencies can make more strategic and data-driven decisions, optimize budgets, and develop more effective content strategies for the future.
