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Service
Media Insights
CommSights connects you to a team of data scientists and media insight consultants who have vast experience in understanding data, to provide you with actionable insights through both quantitative and qualitative analysis. This is how we can help you:
Key message
Stay on top of the game by knowing if your key message is getting through to your audience, and have the scientific analysis edge to improve it further.
Key message measures the strength and popularity of your messages in press releases, interviews, and speeches, helping you strengthen your core message which is the key to a successful communication strategy.
Sentiment
Our data specialists analyze the sentiment of your PR effort, and captures the genuine feeling towards your brand. You can evaluate the favorability of media towards your brand as well as the extent of damage from negative / sensitive news.
Sentiment is best-suited for organizations that want a quick view of their reputation and to quantify the pattern of news sentiments.
ProductAnalyser
Reveal the most distinguishing features of your products via a systematic categorization and segregation of product features, to discover the marketing content direction of your products.
ProductAnalyser provides an in-depth view of the best and least mentioned brands and features.
Tactics
He who sees through life and death will meet with most success.
Media tactics contribute to your communication success by revealing the most leveraged PR types/methods, an additional guide to your upcoming media plan
Channel distribution
An in-depth analysis into which platform works for you, which media title brings out the crux of your story, and which will win the race in achieving best media value return.
Channel distribution helps you gauge how your Ad Spent affects the Return on Media Effort, understanding the potential audience reach, and which journalists favour you over your competitors.
Always-on tracking
Take action to level up future milestones and plan forward for a better PR year.
Always-on tracking provides a check-and-balance of your company’s PR achievement, helping you identify areas for improvement, measure your PR effectiveness quickly, and adjust your future plans.