Crisis report

Monitoring – Evaluation – Strategic Direction for Media Response in Crisis Situations.

The Crisis Report by CommSights is designed to help businesses monitor, update, and comprehensively analyze media crises across press and social media platforms, thereby assessing impact levels, dissemination speed, and proposing appropriate response strategies for each stage.

Rather than merely compiling news coverage, the report provides in-depth analysis of context, key drivers, and multidimensional impacts of the incident, empowering businesses to take a more proactive approach in managing communications and protecting brand reputation.

The report focuses on clarifying key aspects such as:

• The severity, scale, and speed of crisis dissemination across media channels.

• Journalists, editorial teams, and platforms involved in or driving the flow of information.

• Direct and indirect impacts of the crisis on brands, industries, and competitors.

• Responses from businesses, consumers, and relevant stakeholders, along with an assessment of message control effectiveness.

With the ability to provide real-time monitoring and in-depth data analysis, CommSights not only helps businesses grasp the media landscape early, but also decode how brands respond and reshape the crisis narrative.

As a result, businesses can strategically plan effective response actions, maintain public trust, protect brand value, and swiftly restore their image after a crisis.