The report is conducted to meet the needs of businesses and PR agencies in evaluating communication effectiveness, measuring campaign impact, analyzing competition, and identifying brand positioning within the industry context.
The main objectives are to help clients:
Understand the actual effectiveness of communication and public relations (PR) activities.
Identify the brand’s communication position compared to competitors.
Recognize content trends, audience behaviors, and potential opportunities to optimize strategy.
CommSights combines quantitative (data-driven) and in-depth qualitative analysis to ensure results that are both data-accurate and strategically practical for real-world application.
The methods include:
Industry Research: Analyzing trends, content behaviors, and communication activities across the entire industry.
Benchmarking: Establishing standards for coverage, engagement effectiveness, and message quality.
Demand & Consulting: Providing strategic consulting based on benchmark data to help businesses identify optimal directions.
Brand Audit: Evaluating brand communication performance — from coverage and engagement levels to brand tone of voice.
Key Findings: Highlighting strengths, weaknesses, and opportunities to help businesses make fast, accurate, and adaptive decisions.
Saving Cost: A cost-effective alternative to traditional market research.
MarCom Planning: Understand the market to develop effective communication plans and minimize risks.
Effectiveness: Measure the impact of PR and communication campaigns.
Internal Check: Validate results or plans from agencies or PR partners.
Direction: Define the next strategic steps based on real-world data.
